Our Story
Welcome to Flakii: the high-quality, sustainable clothing brand on a mission to make you feel comfortable, feminine, and phenomenal—inside and out.
Stylish and values driven, our fashion brand is crafted from RWS Merino wool with love. We’re here to shift the focus from how you look to how you feel. Our soft, ethical trans-seasonal essentials come with positive vibes to comfort, uplift, and empower your every day.
Designed for the busy, dynamic woman of today, our stunning collection is all about supporting a confident, positive, and empowered lifestyle—from morning to night.
OUR NAME
Our name, 'Flakii' celebrates the magic of snowflakes that bring us together and challenges outdated stereotypes. Because being feminine here means embracing strength, resilience, and individuality, and living your life on your own terms.
Nestled in the heart of our stunning mountain towns, we know firsthand the unique fashion challenges—from practical warmth to weekend glam. Whether you're a local tackling daily adventures or a visitor here for a luxurious getaway, Flakii is here to ensure you look and feel your best.
OUR PURPOSE
At Flakii, we see fashion as empowerment. It's about embracing your identity and feeling unstoppable whether you're hitting the slopes, exploring local trails, or enjoying a night out. We're on a journey ourselves, navigating the balance between style and sustainability while creating connections in mountain town communities.
OUR FOUNDER
Meet Bridget Bodie-Healy, Founder of Flakii.
“I've always been passionate about creating joy and power in women’s lives. That’s why I created Flakii. Fashion has been a lifelong passion, and I've always believed in its power to drive social change. I've witnessed firsthand how empowerment through education, support and community can transform women’s lives.
Today, I am bringing all that I have learned from decades of being in business to create a positive impact not just for those who produce our clothes, but for those who wear them too.
To me, fashion is all about stories, self-expression, and creativity. Our clothes tell our story, revealing who we are and how we see ourselves. There's a powerful link between what we wear and how we feel. That's why I created Flakii, clothing designed to make you look good and feel even better.
As modern women, we often feel pulled in countless directions, expected to be everything to everyone. Flakii combines style, comfort, warmth and positivity to promote a philosophy of self-love and confidence.. Through our collection, we want to remind women of their strength and worth, so they can look and feel truly wonderful.
As a purpose-led, women-owned business, Flakii is more than just fashion—we're about making waves! Proudly designed in New Zealand and based in stunning Queenstown, we stand strong on brand values and ethics. "
